Overview

Marcy Laboratories, a long-standing perfume filling and manufacturing company based in Chicago and a KnockMedia client, was looking to refresh their brand to better connect with younger companies and startups. The mood board below helped shape the design direction, the clients especially loved the bold fonts and playful, color-pop GIFs. This visual language will serve as the foundation for their new website, set to launch in the next two months. I was also asked to create a shot list to help with photography direction.