I'm an Art Director and multidisciplinary creative with 12+ years of experience building brands, guiding user experiences, and shaping strategy through thoughtful design.
 

I’m a creative who thinks like a strategist, and a strategist who designs with intention. Whether I’m art directing a website, designing onboarding flows, creating a marketing campaign, or building brand systems from scratch, I focus on clarity, connection, and curiosity, always grounded in empathy.
 

Empathy is at the heart of everything I design. From tone of voice to user journeys, I care deeply about how people feel when they interact with a product, space, or story. My approach blends storytelling, research, UX thinking, and visual design, all rooted in real-world insight. (A trip to Chelsea Market once inspired an onboarding concept. No joke.)
 

When I’m not working, I’m still kind of working, pulling inspiration from everyday life, community spaces, menus, murals, and conversations. Design isn’t just what I do, it’s how I move through the world.

 

Thank You So Much For Your Time,
Carly