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Naming + Branding + Packaging
for Bubbles & Cream
RoleArt Direction for Branding and Packaging
Tool
Adobe Illustrator + Canva
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Overview
Bubbles & Cream is a brand-new Connecticut-based luxury body care line. Its products include all-natural soap, oils, scrubs, and body butter.
My involvement with Bubbles & Cream started with naming the company. I have also provided a logo with branding and identity, content concepts, scent profiles for each product, and packaging design solutions.
Keywords that sparked brand inspiration:
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Brand Identity and Packaging
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After establishing branding and aesthetics, the focus shifted to differentiating the brand from competitors.
I spent time sampling perfumes and colognes, becoming familiar with fragrance notes. For Bubbles & Cream, I wanted to describe scents to new customers through visuals and descriptions to enhance their experience.
Scent Profiles
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Concepts for Social and Digital Ads
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